Anthropic

Klarna

Anthropic

Anthropic makes money through API access and subscriptions, similar to OpenAI. The Claude API charges developers per token for input and output.

Claude Pro costs $20/month for individuals with priority access and higher usage limits. Claude Team is $25-30/user/month for businesses.

Claude Enterprise offers custom pricing with enhanced security, admin controls, and longer context windows. Amazon Web Services resells Claude through Amazon Bedrock and Google Cloud offers it through Vertex AI, both generating revenue-sharing income for Anthropic.

Klarna

Klarna makes money from merchant fees and consumer interest. Merchants pay Klarna 3-6% of each transaction — they're willing to pay because Klarna increases conversion rates by 30%+ and average order values by 45%.

On "Pay in 4" (interest-free installments), Klarna makes money purely from merchant fees. On longer financing (6-36 months), Klarna charges consumers interest up to 25% APR.

Klarna also earns revenue from its shopping app (affiliate commissions when users discover and buy from merchants), and from its Klarna Card.

Anthropic

Dario Amodei was VP of Research at OpenAI. His sister Daniela Amodei was VP of Operations.

They were two of the most senior people at the company. In 2020-2021, they grew increasingly concerned that OpenAI was prioritizing commercialization over safety research.

The board crisis that would eventually happen in 2023 was already brewing beneath the surface — the tension between "move fast and ship products" and "slow down and do the safety work" was real.

In early 2021, Dario and Daniela left OpenAI and took a group of key researchers with them. They founded Anthropic as a public benefit corporation — a structure that legally requires the company to consider its impact on society, not just shareholder returns.

The name comes from "anthropic principle" in physics — the idea that the universe's fundamental parameters seem fine-tuned for human existence.

The founding thesis was simple: AI was going to become incredibly powerful whether anyone wanted it to or not. The safest path was to have a safety-focused lab at the frontier of capabilities, not watching from the sidelines.

Build the most powerful AI you can, but build it with safety baked into every layer.

Klarna

Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson were students at the Stockholm School of Economics. In 2005, they entered a startup competition with an idea: let people buy things online and pay later.

At the time, online shopping was still new and most people were terrified of entering their credit card details on the internet. The idea was simple — Klarna would pay the merchant immediately, and the customer would get an invoice with 14-30 days to pay.

The competition judges hated it. The idea was dismissed as financially irresponsible and the team didn't win.

But Siemiatkowski pressed on. Swedish e-commerce was growing fast and merchants were desperate for any way to reduce cart abandonment.

Klarna's "pay after delivery" model was a hit because it shifted the risk — customers could receive the product, try it on, and only pay for what they kept.

The first customers were Swedish e-commerce merchants selling fashion and home goods. Klarna handled the invoicing, fraud detection, and collections.

Merchants saw conversion rates jump because customers were more willing to buy when they didn't have to pay immediately.

Anthropic

Anthropic grew through a deliberate "safety as a brand" strategy. While OpenAI chased consumer virality with ChatGPT, Anthropic positioned Claude as the thoughtful, reliable, safety-conscious alternative.

Developers who found ChatGPT inconsistent or who worried about data privacy gravitated to Claude.

The enterprise partnerships were the real growth engine. Amazon invested $4 billion and made Claude the featured AI on Amazon Bedrock.

Google invested $2 billion and integrated Claude into Google Cloud. These partnerships gave Anthropic instant distribution to millions of enterprise developers without building a sales team.

Claude's strength in specific use cases drove adoption. Claude became known as the best AI for long-document analysis, nuanced writing, and careful reasoning.

Law firms, financial analysts, researchers, and enterprise customers who needed accuracy over speed chose Claude. The reputation for quality over flash built a loyal and growing user base.

Klarna

Klarna grew by being embedded at checkout. The strategy was to sign up the biggest online retailers and become a payment option alongside Visa and PayPal.

Once Klarna was at checkout, consumers discovered it organically. The "Pay in 4" button became ubiquitous across fashion, electronics, and home goods retailers.

The Klarna app became a growth engine beyond checkout. By building a shopping app where users could browse products, discover deals, and track deliveries, Klarna turned from a payment method into a shopping destination.

The app has 35+ million monthly active users who start their shopping journey inside Klarna before even visiting a retailer.

International expansion was aggressive. Starting in Sweden, Klarna rolled out across Europe, then into the US, UK, and Australia.

The US became the biggest growth market — American consumers were especially receptive to Pay in 4 as an alternative to credit cards. By 2023, Klarna had 34 million US users.

Anthropic

The funding arms race is existential. Training frontier AI models costs billions.

Anthropic has raised $13.7 billion and needs to keep raising because each generation of Claude costs more to train. If a funding round fails or investors lose confidence, Anthropic can't compete at the frontier.

The company is in a spending war with OpenAI (backed by Microsoft) and Google (with DeepMind) — two of the richest companies in history.

Being second in consumer awareness hurts. ChatGPT is a household name.

Claude is not. Most non-technical people have never heard of Anthropic.

This matters because consumer brand recognition drives enterprise adoption — CIOs buy what they've heard of. Anthropic has to fight for mindshare against a competitor with a massive head start in public awareness.

The safety-capabilities tension is real. Anthropic's entire brand is built on being the "safe" AI company.

But to stay competitive, they must build increasingly powerful models. Every capability improvement creates new risks.

If Anthropic ships something that causes harm, the reputational damage is catastrophic because safety is their core promise. If they move too slowly, they become irrelevant.

Klarna

The valuation collapse was humiliating. Klarna raised at a $46 billion valuation from SoftBank in 2021.

One year later, they raised a down round at $6.7 billion — an 85% haircut. It was the most dramatic valuation drop in fintech history.

Employee stock options were underwater. Siemiatkowski had to lay off 10% of the workforce.

The entire BNPL category went from hot to radioactive in months.

Credit losses are the existential risk. Klarna is lending money to consumers who want to buy things they can't afford to pay for right now.

When the economy slows, defaults rise. Klarna's credit losses hit $1 billion in 2022.

The company had to tighten underwriting significantly and pull back from riskier markets. The tension between growth (approve more loans) and profitability (reject risky borrowers) defines every quarter.

The IPO in 2025 was a comeback story but with caveats. Klarna went public at $15 billion — a major recovery from the $6.7 billion trough but still less than a third of its 2021 peak.

The company finally turned profitable by slashing costs with AI (replacing hundreds of customer service agents with AI chatbots) and tightening credit standards. But investors remain cautious about the BNPL model's long-term sustainability.

Anthropic

Claude is the flagship AI assistant — available via web app, mobile app, and API. Claude excels at long-document analysis, coding, writing, and reasoning.

Claude's context window handles up to 200,000 tokens (roughly 500 pages) — dramatically more than most competitors. The Claude API lets developers build applications powered by Claude.

Claude for Enterprise provides businesses with a private, secure deployment. Constitutional AI is Anthropic's research framework for training AI systems to be helpful, harmless, and honest — the safety methodology that differentiates Claude from competitors.

Klarna

Pay in 4 is the signature product — split any purchase into four interest-free payments over six weeks. Pay in 30 lets customers receive the product first and pay within 30 days.

Financing offers longer-term payment plans with interest for larger purchases. The Klarna App is a shopping destination — browse deals, track orders, manage payments, and earn cashback.

The Klarna Card is a physical Visa card that lets users Pay in 4 anywhere. Klarna Creator is a platform for influencers to earn commissions sharing products.

Klarna AI is their customer service chatbot that handles two-thirds of support queries.

Anthropic

Google ($2B+), Amazon ($4B), Spark Capital, Salesforce, Menlo Ventures, SK Telecom, Lightspeed

Klarna

Sequoia Capital, SoftBank, Silver Lake, GIC, Atomico, Commonwealth Bank of Australia, Heartland