Palantir

Klarna

Palantir

Palantir's business model is enterprise software — specifically, large multi-year contracts with governments and corporations. Contracts typically start at $1-5 million and can scale to hundreds of millions annually for large government agencies.

The sales process is uniquely intensive. Palantir deploys "forward-deployed engineers" (FDEs) who embed directly with customers for months, configuring the platform for specific use cases.

This hands-on approach is expensive but creates deep integration that makes switching nearly impossible. Once Palantir is embedded in an organization's workflows, it's practically permanent.

Revenue split has shifted over time. Government contracts (US and allied nations) historically dominated, but commercial revenue has been growing faster.

By 2024, commercial revenue approached 45% of total. Annual revenue exceeded $2.8 billion.

The company has been profitable since 2023.

Klarna

Klarna makes money from merchant fees and consumer interest. Merchants pay Klarna 3-6% of each transaction — they're willing to pay because Klarna increases conversion rates by 30%+ and average order values by 45%.

On "Pay in 4" (interest-free installments), Klarna makes money purely from merchant fees. On longer financing (6-36 months), Klarna charges consumers interest up to 25% APR.

Klarna also earns revenue from its shopping app (affiliate commissions when users discover and buy from merchants), and from its Klarna Card.

Palantir

Palantir was born from the aftermath of September 11, 2001. Peter Thiel — PayPal co-founder and contrarian investor — realized that the same fraud-detection algorithms PayPal used to catch financial criminals could help intelligence agencies catch terrorists.

The US government had mountains of data but terrible tools for connecting the dots.

Thiel co-founded Palantir in 2003 with Alex Karp (a Stanford Law PhD who had studied social theory under Jürgen Habermas in Frankfurt), Joe Lonsdale (a Stanford student who'd worked at Clarium Capital), Stephen Cohen (an engineer), and Nathan Gettings (a Clarium colleague). They named it after the palantíri in Tolkien's Lord of the Rings — the seeing stones that let you view distant events.

The CIA's venture arm, In-Q-Tel, was the first investor and first customer simultaneously. The initial product, Palantir Gotham, was built specifically for intelligence analysts who needed to find connections across massive, messy datasets — linking phone records, financial transactions, travel data, and classified intelligence into a single coherent picture.

The company operated in extreme secrecy for its first decade, with most employees unable to discuss what they actually built.

Klarna

Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson were students at the Stockholm School of Economics. In 2005, they entered a startup competition with an idea: let people buy things online and pay later.

At the time, online shopping was still new and most people were terrified of entering their credit card details on the internet. The idea was simple — Klarna would pay the merchant immediately, and the customer would get an invoice with 14-30 days to pay.

The competition judges hated it. The idea was dismissed as financially irresponsible and the team didn't win.

But Siemiatkowski pressed on. Swedish e-commerce was growing fast and merchants were desperate for any way to reduce cart abandonment.

Klarna's "pay after delivery" model was a hit because it shifted the risk — customers could receive the product, try it on, and only pay for what they kept.

The first customers were Swedish e-commerce merchants selling fashion and home goods. Klarna handled the invoicing, fraud detection, and collections.

Merchants saw conversion rates jump because customers were more willing to buy when they didn't have to pay immediately.

Palantir

Palantir's growth strategy for two decades was simple: get inside the US government, prove indispensable, and expand from there. CIA led to NSA.

NSA led to the Army. The Army led to the Air Force.

Each agency saw what the others were doing and wanted it.

The AIP launch in 2023 was the commercial growth inflection point. By integrating large language models into the platform, Palantir made its data analytics accessible to non-technical users.

A supply chain manager could ask questions in plain English and get answers from their data. This dramatically expanded the potential user base within existing customers and attracted new commercial clients.

"Boot camps" became the commercial go-to-market innovation. Palantir runs intensive multi-day workshops where potential customers bring their actual data and problems, and Palantir engineers build working prototypes on the spot.

Companies leave with tangible proof of value, which accelerates the sales cycle dramatically.

Klarna

Klarna grew by being embedded at checkout. The strategy was to sign up the biggest online retailers and become a payment option alongside Visa and PayPal.

Once Klarna was at checkout, consumers discovered it organically. The "Pay in 4" button became ubiquitous across fashion, electronics, and home goods retailers.

The Klarna app became a growth engine beyond checkout. By building a shopping app where users could browse products, discover deals, and track deliveries, Klarna turned from a payment method into a shopping destination.

The app has 35+ million monthly active users who start their shopping journey inside Klarna before even visiting a retailer.

International expansion was aggressive. Starting in Sweden, Klarna rolled out across Europe, then into the US, UK, and Australia.

The US became the biggest growth market — American consumers were especially receptive to Pay in 4 as an alternative to credit cards. By 2023, Klarna had 34 million US users.

Palantir

The ethical debate follows Palantir everywhere. Privacy advocates have criticized Palantir's work with ICE (Immigration and Customs Enforcement), police departments, and intelligence agencies.

The company has been accused of enabling mass surveillance. Karp has been unapologetic — arguing that democracies need powerful analytical tools and it's better that a company with ethical guidelines builds them than the alternative.

Customer concentration was a historical risk. For years, a handful of massive government contracts drove the majority of revenue.

Losing a single contract could crater a quarter. The push into commercial has diversified the revenue base, but government still represents over 55% of revenue.

Valuation has been the market debate. Palantir trades at astronomical revenue multiples (60-80x revenue at its 2024 peaks), which assumes massive future growth that may or may not materialize.

Bears argue it's the most overvalued stock in tech. Bulls argue that AIP will drive exponential commercial growth.

The debate is loud and ongoing.

Klarna

The valuation collapse was humiliating. Klarna raised at a $46 billion valuation from SoftBank in 2021.

One year later, they raised a down round at $6.7 billion — an 85% haircut. It was the most dramatic valuation drop in fintech history.

Employee stock options were underwater. Siemiatkowski had to lay off 10% of the workforce.

The entire BNPL category went from hot to radioactive in months.

Credit losses are the existential risk. Klarna is lending money to consumers who want to buy things they can't afford to pay for right now.

When the economy slows, defaults rise. Klarna's credit losses hit $1 billion in 2022.

The company had to tighten underwriting significantly and pull back from riskier markets. The tension between growth (approve more loans) and profitability (reject risky borrowers) defines every quarter.

The IPO in 2025 was a comeback story but with caveats. Klarna went public at $15 billion — a major recovery from the $6.7 billion trough but still less than a third of its 2021 peak.

The company finally turned profitable by slashing costs with AI (replacing hundreds of customer service agents with AI chatbots) and tightening credit standards. But investors remain cautious about the BNPL model's long-term sustainability.

Palantir

Palantir Gotham — the original intelligence platform used by government agencies for counterterrorism, military operations, and law enforcement. Integrates and analyzes data from disparate classified and unclassified sources.

Palantir Foundry — the commercial platform that lets corporations build data-driven applications without coding. Used for supply chain optimization, clinical trials, financial modeling, and manufacturing.

Palantir AIP (Artificial Intelligence Platform) — launched in 2023, this layer brings large language models and generative AI into Palantir's existing platforms, letting users query and act on their data using natural language. The product that supercharged the stock price.

Palantir Apollo — a continuous delivery system that manages software deployment across every environment: cloud, on-premise, classified networks, and even air-gapped military systems.

Klarna

Pay in 4 is the signature product — split any purchase into four interest-free payments over six weeks. Pay in 30 lets customers receive the product first and pay within 30 days.

Financing offers longer-term payment plans with interest for larger purchases. The Klarna App is a shopping destination — browse deals, track orders, manage payments, and earn cashback.

The Klarna Card is a physical Visa card that lets users Pay in 4 anywhere. Klarna Creator is a platform for influencers to earn commissions sharing products.

Klarna AI is their customer service chatbot that handles two-thirds of support queries.

Palantir

In-Q-Tel (the CIA's venture arm) was the first investor and provided both capital and credibility. Peter Thiel's Founders Fund invested from the founding.

The company raised extensively from institutional investors including Tiger Global, Dragoneer, and Sompo Holdings. The September 2020 direct listing on the NYSE (similar to Spotify — no new shares sold) valued the company at approximately $22 billion.

The stock subsequently surged past $200 billion market cap in late 2024.

Klarna

Sequoia Capital, SoftBank, Silver Lake, GIC, Atomico, Commonwealth Bank of Australia, Heartland