Robinhood

Chime

Robinhood

Robinhood makes money in ways that don't involve charging users directly. The biggest revenue source is payment for order flow (PFOF) — when users place a trade, Robinhood routes it to market makers like Citadel Securities, who pay Robinhood for the right to execute the trade.

This generates hundreds of millions annually. Robinhood also earns interest on uninvested cash sitting in user accounts, margin lending (charging interest when users borrow money to trade), and Robinhood Gold — a $5/month subscription for larger instant deposits, professional research, and higher interest on cash.

Chime

Chime makes money almost entirely from interchange fees. Every time a Chime member uses their debit card, the merchant pays a swipe fee (typically 1-2% of the transaction).

Chime keeps a portion of that interchange. The model only works at scale — Chime needs millions of members making thousands of transactions to generate meaningful revenue.

But with 22 million members, the math works. Chime also earns interest on member deposits and fees from optional instant transfer services.

Robinhood

Vlad Tenev and Baiju Bhatt met as physics and math students at Stanford. After graduating, they moved to New York and started two fintech companies that sold trading software to hedge funds.

While building tools for Wall Street, they noticed something absurd: it cost brokerages essentially nothing to execute a trade electronically, but they were charging retail investors $7-10 per trade.

The math was simple. Electronic trading had driven costs to near zero, but brokerages kept the old pricing because customers didn't know better.

Tenev and Bhatt thought: what if we just charged zero? In 2013, they founded Robinhood with the explicit mission of democratizing finance — giving everyone access to the stock market with no commissions, no minimums, and a beautiful mobile app.

The app launched in 2014 with a waitlist that hit 1 million people before the product was even available. The pink-and-green design, the confetti animation when you made a trade, and the simplicity of the interface made investing feel approachable.

For millions of young Americans who had never bought a stock, Robinhood was the entry point.

Chime

Chris Britt spent years working in financial services — at Visa, Green Dot, and other companies — and kept seeing the same thing: banks made a disproportionate amount of their revenue from fees charged to their least wealthy customers. Overdraft fees alone generated $35 billion annually for US banks.

The average overdraft was $36 for a $24 transaction — that's a 150% fee. Poor people were subsidizing free checking for rich people.

In 2012, Britt co-founded Chime with Ryan King (CTO) to build a bank account designed for people living paycheck to paycheck. The core promise was radical: no monthly fees, no minimum balance, no overdraft fees, ever.

You'd get your direct deposit up to two days early (because Chime could release funds as soon as they were notified of a pending deposit, while banks sat on the money for two extra days), and you could overdraft up to $200 without any penalty through a feature called SpotMe.

The product launched in 2014 and grew slowly at first. But the target market — working-class Americans frustrated with bank fees — was enormous.

Once people tried Chime and realized they'd never see another $35 overdraft fee, they told everyone they knew.

Robinhood

Robinhood grew by making investing feel like a game. The app was designed to be addictive — swipe to trade, confetti for your first purchase, notifications about stock movements.

It was investing designed for the smartphone generation. Critics called it "gamification of finance." Users called it the first trading app that didn't feel like it was designed in 1997.

The referral program was massive. Both the referer and the new user got a free stock when someone signed up.

People were getting free shares of Apple or Ford just for downloading the app. It spread through college campuses like wildfire.

By 2020, the average Robinhood user was 31 years old — decades younger than the average brokerage customer.

Zero commissions forced the entire industry to follow. In October 2019, Charles Schwab, TD Ameritrade, E-Trade, and Fidelity all dropped their trading commissions to zero within days of each other.

Robinhood had single-handedly destroyed the commission-based brokerage model that had existed for decades.

Chime

Chime grew through massive direct-to-consumer advertising. TV commercials, YouTube ads, podcast sponsorships, Instagram campaigns — all hammering the same message: no fees, get paid early, no overdraft penalties.

The message resonated with a demographic that traditional banks ignored or exploited: working-class Americans earning $30,000-$75,000 per year.

The "get paid early" feature was the killer hook. Chime releases direct deposits up to two days before payday.

For someone living paycheck to paycheck, getting paid on Wednesday instead of Friday is life-changing. It reduced the need for payday loans and covered emergency expenses.

The feature spread through word of mouth faster than any ad campaign.

Simplicity was a deliberate choice. Chime doesn't offer investing, crypto, or dozens of products.

They do one thing — be a great bank account for everyday Americans — and do it well. While competitors like Cash App and Revolut chased feature bloat, Chime stayed focused on the core banking experience.

Robinhood

GameStop was the worst week in Robinhood's history. In January 2021, Reddit's r/WallStreetBets community drove GameStop stock from $20 to $483.

Millions of Robinhood users were buying. Then on January 28, Robinhood restricted buying of GameStop and several other meme stocks.

Users could only sell, not buy. The stock crashed.

The backlash was nuclear. Users accused Robinhood of siding with hedge funds against retail investors.

Vlad Tenev was dragged before Congress. The real reason was less sinister but equally damaging — Robinhood's clearinghouse (DTCC) demanded $3 billion in additional collateral due to the extreme volatility, and Robinhood didn't have it.

They had to raise $3.4 billion in emergency funding over a weekend. The company that built its brand on democratizing finance had restricted the most democratic stock trade in history.

The payment for order flow controversy never goes away. Critics argue that PFOF creates a conflict of interest — Robinhood profits by routing user trades to market makers rather than getting users the best possible price.

The SEC has considered banning PFOF entirely. If that happens, Robinhood loses its largest revenue source.

Post-IPO performance was brutal. Robinhood went public in July 2021 at $38 per share.

The stock briefly hit $70 on meme stock momentum, then cratered to under $8 by mid-2022 — a 90% decline. The company laid off 23% of staff in April 2022 and another 23% in August 2022.

Chime

Chime is not actually a bank. They're a fintech company that partners with Bancorp Bank and Stride Bank to hold deposits and issue cards.

This distinction matters because Chime doesn't have the regulatory protections and permissions that come with a bank charter. In 2021, the state of California ordered Chime to stop calling itself a bank in advertising.

The regulatory status limits what products Chime can offer and adds counterparty risk.

Unit economics have been questioned. Chime spends heavily on customer acquisition — hundreds of dollars per member through advertising.

If members don't use their Chime card frequently enough, the interchange revenue doesn't cover the acquisition cost. Chime needs high engagement to make the model work, and some members treat Chime as a secondary account rather than their primary bank.

The path to IPO has been repeatedly delayed. Chime was expected to IPO in 2022 but the fintech market crash made that impossible.

The company has reportedly been preparing for a 2025 listing, but at a valuation significantly below its 2021 peak of $25 billion. The longer the company stays private, the more pressure employees with stock options face.

Robinhood

Robinhood is a stock, options, and crypto trading app. The core product lets you buy and sell stocks, ETFs, and options with zero commissions.

Robinhood Crypto adds trading for Bitcoin, Ethereum, and other cryptocurrencies. Robinhood Gold is the premium tier — higher interest on cash, larger instant deposits, and Morningstar research reports.

Robinhood Cash Card is a debit card that earns cashback and rounds up purchases to invest spare change. Robinhood Retirement offers IRA accounts with a 1% match on contributions.

Robinhood Legend is their new desktop trading platform aimed at active traders.

Chime

Chime Spending Account is the core — a fee-free checking account with a Visa debit card. Chime Savings Account offers automatic round-ups and a competitive APY.

SpotMe lets members overdraft up to $200 with no fees — Chime covers the difference and deducts it from the next deposit. MyPay gives members access to earned wages before payday.

The Chime Credit Builder card helps members build credit by reporting on-time payments to all three bureaus — no credit check required, no interest, secured by your own money. Instant Transfers move money between Chime members instantly.

Robinhood

Sequoia Capital, Ribbit Capital, NEA, Index Ventures, Andreessen Horowitz, DST Global, D1 Capital

Chime

DST Global, General Atlantic, Tiger Global, Sequoia Capital, SoftBank, Coatue Management, Dragoneer