The Boring Company

SpaceX

The Boring Company

The Boring Company's business model is infrastructure contracting — they bid on tunnel construction projects and get paid by the clients (usually government agencies or private venues). Revenue comes from construction contracts for building the tunnels and from operating the transit systems within them.

The core economic thesis is that tunnel boring is absurdly expensive — typically $100 million to $1 billion per mile — because the technology hasn't meaningfully improved in decades. The Boring Company claims they can reduce costs by 10x through smaller tunnel diameters, continuous boring (no stopping to install tunnel walls), electric machines instead of diesel, and autonomous operation.

The Las Vegas Convention Center Loop was built for $47 million — about 1.3 miles of twin tunnels. That's roughly $18 million per lane-mile, which is genuinely cheap compared to traditional subway construction.

Whether that cost advantage holds at scale on larger, more complex projects remains unproven.

SpaceX

SpaceX makes money three ways. First, launch services — companies and governments pay SpaceX to put their satellites into orbit.

A Falcon 9 launch costs about $67 million, which undercut the competition by 75% when it debuted. Second, Starlink — SpaceX's own satellite internet constellation, which is now generating over $6 billion in annual revenue from 4+ million subscribers.

Third, government contracts — NASA pays SpaceX to ferry astronauts to the International Space Station and the DoD pays for national security launches.

The secret sauce is reusability. Before SpaceX, every rocket was used once and thrown into the ocean.

SpaceX figured out how to land the first stage booster back on Earth and fly it again. A single Falcon 9 booster has flown over 20 times.

That's like the difference between throwing away an airplane after every flight versus keeping it for decades.

The Boring Company

The Boring Company started, quite literally, with a tweet. In December 2016, Elon Musk was stuck in LA traffic and tweeted "Traffic is driving me nuts.

Am going to build a tunnel boring machine and just start digging." Most people assumed he was joking. He wasn't.

Within weeks, Musk had a team digging a test trench in the SpaceX parking lot in Hawthorne, California. The initial concept was ambitious: a network of underground tunnels where cars would be loaded onto electric sleds and whisked through tubes at 150 mph.

Think the Hyperloop but underground and for individual vehicles.

The company was formally incorporated in late 2016 as a subsidiary of SpaceX. The name was classic Musk — a pun on both tunnel boring and the company's supposed boringness compared to rockets and electric cars.

Early funding came from Musk personally and from a surprisingly successful merchandise operation: The Boring Company sold 20,000 branded flamethrowers (rebranded as "Not-a-Flamethrower" for legal reasons) for $500 each in 2018, generating $10 million in revenue before they built a single tunnel.

SpaceX

In 2001, Elon Musk had just sold PayPal to eBay for $1.5 billion and was sitting on roughly $180 million after taxes. Most people would buy an island.

Musk decided to buy rockets. His original idea was even weirder — he wanted to send a small greenhouse to Mars called "Mars Oasis" to reignite public interest in space exploration.

He flew to Russia three times to buy refurbished ICBMs. The Russians kept raising the price and at one point literally spat on him.

On the flight home from that last failed Russia trip, Musk opened a spreadsheet and started calculating the raw material costs of building a rocket from scratch. He realized the materials were only about 3% of the typical price of a rocket.

The rest was markup, inefficiency, and monopoly pricing by companies like Boeing and Lockheed Martin. He decided to build his own.

SpaceX was founded in June 2002 in a warehouse in El Segundo, California. Musk put in $100 million of his own money.

He hired Tom Mueller, a legendary rocket propulsion engineer who had been building rocket engines in his garage as a hobby. The first rocket, Falcon 1, was supposed to be the cheapest orbital rocket ever built.

It took six years and three spectacular explosions before it finally worked.

The Boring Company

The strategy is to prove the concept in Las Vegas and then replicate it in cities worldwide. The Vegas Loop is the showcase project — a real, operating system that city officials and transportation planners can visit and experience.

Las Vegas was a strategic choice. The Las Vegas Convention and Visitors Authority was a willing early customer.

Nevada has friendlier regulations than most states. The flat desert geology is easier to bore through than urban bedrock.

And tourism means high passenger volume to demonstrate utilization.

The plan is to expand from convention center shuttle to city-wide transit system. Clark County approved the full 68-mile Vegas Loop expansion.

If it works — moving tens of thousands of passengers daily, reliably, at low cost — it becomes the proof point for selling Loop systems to other cities.

SpaceX

SpaceX's growth strategy was simple: be cheaper than everyone, then be better than everyone, then be the only option.

They started by undercutting the launch market. The United Launch Alliance (Boeing + Lockheed Martin joint venture) was charging $300-400 million per launch.

SpaceX offered $67 million. Government agencies and commercial satellite companies started lining up.

Reusability was the real game-changer. Landing a rocket booster looked like science fiction when SpaceX first attempted it in 2013.

They failed over and over — spectacular ocean landings, explosions on drone ships, near-misses. But in December 2015, a Falcon 9 first stage landed back at Cape Canaveral.

It was the first time an orbital-class rocket had ever landed after a mission. Now they do it routinely — it's almost boring.

Starlink created a completely new revenue stream. Instead of just launching other people's satellites, SpaceX launched thousands of its own.

By 2024, Starlink had over 4 million subscribers and was generating billions in revenue. It turned SpaceX from a launch company into a telecom company.

The Boring Company

The core criticism is that The Boring Company has essentially built a taxi tunnel, not a transit system. Traditional subways move thousands of people per hour in high-capacity trains.

The Vegas Loop moves people in individual Teslas — one car at a time. Critics argue this is fundamentally less efficient and will never match the throughput of real mass transit.

Scaling beyond Las Vegas is unproven. Urban tunneling in cities with existing underground infrastructure — sewers, subway lines, utility conduits, building foundations — is exponentially harder than boring through Nevada desert.

The cost advantages may not hold in complex geology.

The autonomous driving requirement is another dependency. The long-term vision requires fully autonomous vehicles navigating tunnels at high speed.

Currently, the Vegas Loop uses human drivers in Teslas going 35 mph. Removing human drivers and increasing speed are both necessary for the economics to work at scale, and both depend on Tesla's Full Self-Driving technology actually becoming fully autonomous.

SpaceX

The early days nearly killed the company. SpaceX's first three Falcon 1 launches all failed.

The first one in 2006 crashed 25 seconds after liftoff due to a corroded fuel line nut. The second in 2007 reached space but the second stage shut down early.

The third in 2008 failed because the first and second stages collided during separation. Musk had enough money for one more attempt.

If flight four failed, SpaceX was dead.

Flight four worked. On September 28, 2008, Falcon 1 became the first privately developed liquid-fuel rocket to reach orbit.

Musk has said he was so stressed during that period he was throwing up regularly.

The financial pressure was existential. Musk was simultaneously funding Tesla, which was also on the brink of bankruptcy in 2008.

He had to split his last $40 million between the two companies. He borrowed money for rent.

But right at the end of 2008, NASA awarded SpaceX a $1.6 billion contract to resupply the International Space Station. That contract saved the company.

Starship development has been its own saga. The rocket has exploded multiple times during testing.

Each failure costs hundreds of millions. But SpaceX treats failures as data — they move faster by blowing things up and iterating than competitors do by being cautious.

The Boring Company

Prufrock — the next-generation tunnel boring machine designed to bore at over 1 mile per week, compared to the industry standard of roughly 300 feet per week. The name comes from T.S.

Eliot's poem. Vegas Loop — the operational system under Las Vegas with 93 stations planned across the Strip, downtown, and the airport.

When complete, it would be a 68-mile network. Loop Transit System — the overall concept of small-diameter tunnels with autonomous electric vehicles providing point-to-point underground transportation.

Not-a-Flamethrower — technically a roofing torch in a Nerf gun shell. Sold 20,000 units at $500 each.

Not really a product anymore but too iconic to leave out.

SpaceX

Falcon 9 is the workhorse — the most-launched rocket in the world. It carries satellites to orbit and astronauts to the ISS, and the first stage lands itself for reuse.

Falcon Heavy is three Falcon 9 boosters strapped together — the most powerful operational rocket in the world until Starship came along. Dragon is the spacecraft that carries astronauts and cargo to the ISS.

It's the only American vehicle currently flying humans to space. Starlink is the satellite internet service — over 6,000 satellites in orbit delivering broadband to 100+ countries.

Starship is the big one — the tallest and most powerful rocket ever built, designed to carry 100+ people to Mars. It's still in testing but has already completed a full flight.

The Boring Company

Elon Musk funded the company initially from personal wealth. Sequoia Capital, Valor Equity Partners, Craft Ventures, DFJ Growth, and 8VC participated in the $675 million Series C in 2022 that valued the company at $5.7 billion.

Vy Capital and Brookfield also invested. The investor base is heavily Musk-aligned — many of the same funds that back SpaceX and Tesla.

SpaceX

Founders Fund, Draper Fisher Jurvetson, Google, Fidelity Investments, Valor Equity Partners, Baillie Gifford, a]6z (Andreessen Horowitz), NASA (as customer/partner)