The best phone for the planet is the one that already exists. We just need to stop throwing them away.
We're not competing with Apple. We're competing with the idea that new is always better. That's a much harder fight.
Refurbished had a trust problem. People thought it meant broken, scratched, or someone else's reject. We had to fix that perception before we could sell a single phone.
Fifty million tons of e-waste every year. That number will double by 2050. If that doesn't justify a company, I don't know what does.
We started in France because the French are cheap. I say that with love — they care about value. That was the perfect test market.
A refurbished iPhone costs 40% less, works the same, and doesn't require mining anything from the earth. The only reason people don't buy refurbished is stigma. We're killing the stigma.