Amazon and Flipkart serve India's top 100 million. We serve the next 500 million. The people who shop on WhatsApp, who compare prices in rupees, who need free shipping or they won't buy.
Our average order value is $4. Four dollars. Amazon India doesn't even want that customer. We built the entire business around them.
We started as a social commerce platform. Housewives would share products on WhatsApp groups and earn a commission. We turned word-of-mouth into a distribution channel.
SoftBank invested. Meta invested. Prosus invested. But the real investors in Meesho are the 15 million small sellers who bet their livelihoods on this platform every day.
We introduced zero-commission selling. Sellers keep 100% of their margin. Everyone said we'd die. We grew 3x instead. Turns out when you stop taking from sellers, more sellers come.