We started because buying Funko Pops on eBay was boring and full of fakes. Live selling fixes both problems — you see the item, you see the seller, and the energy is addictive.

originentrepreneurshipGrant LaFontaine, Whatnot CEO, interview 2022

Our top sellers make six figures a month opening Pokémon card packs on camera. That sentence would have made zero sense five years ago.

creator-economycommerceGrant LaFontaine, TechCrunch Disrupt 2023

Live commerce is already a $500 billion market in China. The US is years behind. We're not creating a new behavior — we're importing one that already works.

marketopportunityWhatnot investor presentation, 2023

eBay is a search engine for products. We're entertainment that happens to sell things. People watch Whatnot for fun. Buying is the bonus.

entertainmentcommerceGrant LaFontaine, podcast 2023

Authentication was table stakes for us from day one. If someone buys a $500 Pokémon card on our platform, it better be real. Trust is the product.

trustauthenticationLogan Head, Whatnot co-founder, 2022

We went from Funko Pops to Pokémon to sports cards to sneakers to fashion. Each community pulls in the next one. Collectors collect more than one thing.

growthstrategyGrant LaFontaine on category expansion, 2024