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CIRCLE

Netfigo Verdict
on Circle

Jeremy Allaire pivoted Circle so many times that even his investors probably lost track — consumer payments app, crypto exchange, tokenization platform, and finally: the company behind USDC, the second-biggest stablecoin on Earth. USDC has a $30+ billion market cap and is used by millions of people who may not even know Circle exists. Allaire figured out that the most valuable thing in crypto isn't the volatile stuff — it's the boring dollar-pegged coin that makes everything else work.

Founded

2013

HQ

Boston, Massachusetts

Total Raised

$1.1 billion

Founder

Jeremy Allaire and Sean Neville

Status

Private (IPO planned)

THE ORIGIN STORY

Jeremy Allaire was already a successful entrepreneur — he'd co-founded Macromedia (creators of Flash Player, acquired by Adobe for $3.4 billion) and Brightcove (video platform, went public). He started Circle in 2013 as a consumer-friendly Bitcoin payments company, thinking Bitcoin would become the internet's payment layer.

When that didn't happen quickly enough, Circle pivoted — acquiring crypto exchange Poloniex in 2018 (later sold at a loss), then partnering with Coinbase to create USDC in 2018 through the Centre Consortium. The stablecoin pivot turned out to be genius.

USDC grew from zero to $55 billion in market cap at its peak in 2022.

WHAT THEY ACTUALLY DO

Circle makes money primarily from the reserves backing USDC. Every USDC token in circulation is backed by US dollars and short-term US Treasuries held in reserve.

Circle earns interest on those reserves. When interest rates are near zero, this business model is terrible.

When rates are 5%+, it's a money-printing machine — Circle reportedly earned over $1.5 billion in reserve interest income in 2023. They also earn from Circle Mint (enterprise USDC creation/redemption), programmable wallets, and cross-chain transfer protocol fees.

THE PRODUCTS

USDC (stablecoin — $30B+ market cap), Circle Mint (enterprise USDC on/off ramp), Circle Programmable Wallets, Cross-Chain Transfer Protocol (CCTP), Circle Web3 Services, Verite (identity verification), Euro Coin (EURC stablecoin).

HOW THEY GREW

Circle grew USDC by making it the easiest stablecoin for enterprises and developers to integrate. While Tether (USDT) dominated in offshore and Asian markets, USDC positioned itself as the transparent, regulated, US-compliant stablecoin.

Partnerships with Coinbase, Visa, Mastercard, and BlackRock gave USDC institutional credibility. Circle's Cross-Chain Transfer Protocol (CCTP) allows USDC to move natively between blockchains, making it the default stablecoin for multi-chain DeFi.

Geographic expansion into EU, Japan, Brazil, and Singapore markets.

THE HARD PART

The Silicon Valley Bank crisis of March 2023 was Circle's nightmare scenario. Circle had $3.3 billion of USDC reserves at SVB when the bank failed on a Friday afternoon.

USDC briefly lost its peg, dropping to $0.87. Panic spread — billions in USDC were redeemed over the weekend.

The government's decision to backstop all SVB deposits on Sunday night saved Circle from what could have been a catastrophic bank run. Circle now diversifies reserves across multiple banks and primarily holds US Treasuries through BlackRock.

The SPAC attempt to go public in 2021-2022 also fell through, and their IPO filing has been pending.

MONEY TRAIL

2014 · Led by

$NaNM raised

2015 · Led by

$NaNM raised

2016 · Led by

$NaNM raised

2018 · Led by

$NaNM raised

2021 · Led by

$NaNM raised

2022 · Led by

$NaNM raised

WHO BACKED THEM

Goldman Sachs, IDG Capital, Breyer Capital, Accel, General Catalyst, Digital Currency Group, BlackRock, Fidelity, Marshall Wace, Concord Management

Head-to-Head

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