Michael Saylor

Saylor''s strategy is the most concentrated position on this entire list: 100% Bitcoin, forever, with leverage. He believes Bitcoin is the world''s best monetary asset — harder than gold, more portable, more divisible, incorruptible — and that any entity holding cash or bonds is making a losing bet against inflation.

His approach is not trading. He never sells.

He borrows against his Bitcoin to buy more Bitcoin. It is a singular, irreversible commitment to one thesis.

Scott Galloway

Galloway's personal investing style is relatively conservative given how loud he is. He keeps a heavy allocation in index funds and real estate.

He does make concentrated bets on individual stocks when he has conviction — he famously held Amazon for years. He angel invests occasionally but is not prolific.

His real wealth comes from business exits and media income, not portfolio management.

Michael Saylor

Saylor''s philosophy is built on one foundational idea: fiat currency is a melting ice cube. Any money held in dollars, bonds, or bank accounts loses purchasing power to inflation every year.

Bitcoin, with its fixed supply and decentralized nature, is the only monetary asset that cannot be debased. Therefore, the rational strategy for any individual or corporation is to convert depreciating dollars into appreciating Bitcoin as fast as possible.

Everything else in his worldview flows from this premise.

Scott Galloway

Diversify, own assets, and do not confuse being smart with being lucky. Galloway preaches that the most reliable path to wealth is boring — buy index funds, own property in growing cities, and let time do the work.

He is deeply skeptical of anyone who claims they can consistently beat the market.

Michael Saylor

Saylor takes more risk than virtually any other person on this list. Using corporate debt to buy Bitcoin — a volatile asset — and then pledging it as collateral for more debt creates a structure where a severe Bitcoin crash could theoretically bankrupt Strategy.

He has stress-tested the thesis publicly: Strategy''s debt covenants are structured to survive Bitcoin prices far below purchase costs. But the concentration and leverage are genuinely extreme by any conventional risk management standard.

Scott Galloway

Moderate. Galloway has experienced the full spectrum — he had a company go public and then go bankrupt (Red Envelope), which taught him that financial ruin is always closer than you think.

Post-L2 sale, he became much more conservative. Heavy real estate holdings in New York and Florida.

He preaches diversification publicly and mostly follows his own advice, with occasional concentrated stock positions.

Michael Saylor

Saylor owns a yacht, several large properties, and lives a lifestyle consistent with a multi-billion-dollar net worth. He is notably intellectual in his public persona — he gives long, philosophical speeches about Bitcoin''s properties as monetary technology, the nature of inflation, and energy economics.

He does not appear in tabloids. His social media presence is relentless Bitcoin advocacy, often several posts per day.

Scott Galloway

Galloway owns significant real estate in New York and Florida. He talks openly about his wealth and spending — nice apartments, good restaurants, private school for his kids.

He is not frugal and does not pretend to be. But he is very intentional about where money goes.

He has said his biggest financial luxury is "buying back his time" — paying for convenience so he can focus on what matters.

Michael Saylor

The 2020–2021 Bitcoin treasury strategy is the defining win. MicroStrategy began buying Bitcoin at approximately $11,000 per coin.

Bitcoin reached $69,000 in November 2021. The company''s holdings, which started at $250 million, were worth over $7 billion at the peak.

The strategy also made Saylor personally wealthy beyond his previous highs and established MicroStrategy as the canonical example of corporate Bitcoin adoption.

Scott Galloway

Selling L2 to Gartner for an estimated $134 million in 2017. He built L2 into the go-to benchmarking firm for digital competence of luxury and consumer brands.

The exit, combined with his media career taking off simultaneously, catapulted him from "NYU professor" to "famous rich guy who yells about tech on the internet."

Michael Saylor

The 2000 accounting restatement wiped $6 billion in market cap and destroyed Saylor''s reputation for nearly two decades. It remains the most expensive accounting scandal of the dot-com era per individual net worth destroyed.

More recently, the 2022 Bitcoin crash — which took BTC from $69,000 to $16,000 — created a period where MicroStrategy''s holdings were deeply underwater and questions about the company''s ability to service its debt were serious. He held.

Bitcoin recovered. But for about a year, the thesis looked potentially fatal.

Scott Galloway

Red Envelope. Full stop.

Galloway has been brutally honest about this — he took a gift e-commerce company public, it was valued at hundreds of millions, and then it went bankrupt. He has called it the most painful experience of his career and has said it took years to emotionally recover.

He lost a significant amount of personal wealth in the collapse.

Michael Saylor

Saylor was born in Lincoln, Nebraska, in 1965. His father was in the Air Force and the family moved frequently.

He won a full scholarship to MIT, studying aeronautics and astronautics before switching to history and philosophy of science. After MIT he founded MicroStrategy in 1989 with a fellow MIT graduate.

The company grew into a successful business intelligence software firm, going public in 1998 during the dot-com boom.

Then came the first disaster. In 2000, MicroStrategy was forced to restate three years of revenue — accounting fraud, essentially — wiping $6 billion in market cap overnight and personally costing Saylor $6 billion in net worth in a single day.

He survived, restructured the company, and spent 20 years building it back. In August 2020, he made the decision that would define his second act: converting MicroStrategy''s $250 million cash reserve to Bitcoin, calling it a superior store of value to cash.

Scott Galloway

Scott Galloway is a serial entrepreneur and NYU Stern School of Business professor who became famous for his brutally honest takes on Big Tech. He founded nine companies over his career, including L2 (a business intelligence firm sold to Gartner in 2017), Red Envelope (an e-commerce company that went public then bankrupt), and Prophet (a brand strategy firm).

His 2017 book The Four, about Amazon, Apple, Facebook, and Google, became a bestseller. His YouTube channel and Prof G podcast reach millions.

He called Amazon buying Whole Foods before it happened. He also co-hosts Pivot with Kara Swisher, one of the most popular tech podcasts in the world.

He teaches brand strategy at NYU and is known for his profanity-laced, data-heavy lectures that go viral every semester.

Michael Saylor

Strategy, the company formerly called MicroStrategy, is the primary vehicle. After converting its treasury to Bitcoin in 2020, the company began issuing convertible debt and equity to raise more capital to buy more Bitcoin.

By 2024 the company held over 450,000 BTC, and by 2026 more than 840,000. The company''s stock became effectively a leveraged Bitcoin proxy, rising and falling with BTC at amplified rates.

He also runs the Bitcoin for Corporations initiative — a free educational resource and conference series aimed at getting other corporate treasuries to follow his playbook. He stepped down as CEO of MicroStrategy in 2022 to become Executive Chairman, allowing him to focus entirely on Bitcoin strategy.

Scott Galloway

L2 Inc (founder, sold to Gartner), Red Envelope (founder, IPO then bankruptcy), Prophet (co-founder), Section4 (founder, online education), Prof G Media (founder)

Michael Saylor

MIT, BS in Aeronautics and Astronautics, and SB in History and Philosophy of Science, 1987. He is the rare CEO whose intellectual formation was genuinely interdisciplinary — physics, history, and philosophy — and it shows in how he frames Bitcoin as both a technological and a philosophical inevitability.

Scott Galloway

UCLA (BA), UC Berkeley Haas School of Business (MBA).