Robinhood

GitPod

Robinhood

Robinhood makes money in ways that don't involve charging users directly. The biggest revenue source is payment for order flow (PFOF) — when users place a trade, Robinhood routes it to market makers like Citadel Securities, who pay Robinhood for the right to execute the trade.

This generates hundreds of millions annually. Robinhood also earns interest on uninvested cash sitting in user accounts, margin lending (charging interest when users borrow money to trade), and Robinhood Gold — a $5/month subscription for larger instant deposits, professional research, and higher interest on cash.

GitPod

GitPod started as freemium: a free tier of monthly cloud hours, paid plans for more hours and bigger workspaces, and enterprise contracts with self-hosted and dedicated options. As Ona it shifted toward enterprise contracts for running AI coding agents inside a customer's own cloud, with governance and security controls.

It said enterprise annual recurring revenue quadrupled year over year before the rename. OpenAI acquired the company in 2026, and existing customer commitments continue to be supported.

Robinhood

Vlad Tenev and Baiju Bhatt met as physics and math students at Stanford. After graduating, they moved to New York and started two fintech companies that sold trading software to hedge funds.

While building tools for Wall Street, they noticed something absurd: it cost brokerages essentially nothing to execute a trade electronically, but they were charging retail investors $7-10 per trade.

The math was simple. Electronic trading had driven costs to near zero, but brokerages kept the old pricing because customers didn't know better.

Tenev and Bhatt thought: what if we just charged zero? In 2013, they founded Robinhood with the explicit mission of democratizing finance — giving everyone access to the stock market with no commissions, no minimums, and a beautiful mobile app.

The app launched in 2014 with a waitlist that hit 1 million people before the product was even available. The pink-and-green design, the confetti animation when you made a trade, and the simplicity of the interface made investing feel approachable.

For millions of young Americans who had never bought a stock, Robinhood was the entry point.

GitPod

The GitPod team came out of TypeFox, a German developer tools company in Kiel behind the Theia cloud IDE framework. Sven Efftinge and his colleagues realized the biggest pain point was not the editor itself but the environment.

Developers spent hours configuring machines, installing dependencies and debugging "it works on my machine" problems.

They launched GitPod to provide instant, automated cloud development environments. One click from a GitHub or GitLab repo opened a fully configured workspace with dependencies installed and tools ready.

Johannes Landgraf, who became CEO, and CTO Christian Weichel later led the company through its rename to Ona in 2025 and its sale to OpenAI in 2026.

Robinhood

Robinhood grew by making investing feel like a game. The app was designed to be addictive — swipe to trade, confetti for your first purchase, notifications about stock movements.

It was investing designed for the smartphone generation. Critics called it "gamification of finance." Users called it the first trading app that didn't feel like it was designed in 1997.

The referral program was massive. Both the referer and the new user got a free stock when someone signed up.

People were getting free shares of Apple or Ford just for downloading the app. It spread through college campuses like wildfire.

By 2020, the average Robinhood user was 31 years old — decades younger than the average brokerage customer.

Zero commissions forced the entire industry to follow. In October 2019, Charles Schwab, TD Ameritrade, E-Trade, and Fidelity all dropped their trading commissions to zero within days of each other.

Robinhood had single-handedly destroyed the commission-based brokerage model that had existed for decades.

GitPod

GitPod grew through open source community adoption and one-click integrations with GitHub, GitLab and Bitbucket, where a "Gitpod" button on a repo launched a ready workspace. It later moved upmarket to banks and pharmaceutical companies that wanted cloud development under tight security.

In 2025 it bet the company on AI agents, renaming itself Ona and claiming its own agents were producing most of its merged code. That bet ended in a sale to OpenAI in 2026.

Robinhood

GameStop was the worst week in Robinhood's history. In January 2021, Reddit's r/WallStreetBets community drove GameStop stock from $20 to $483.

Millions of Robinhood users were buying. Then on January 28, Robinhood restricted buying of GameStop and several other meme stocks.

Users could only sell, not buy. The stock crashed.

The backlash was nuclear. Users accused Robinhood of siding with hedge funds against retail investors.

Vlad Tenev was dragged before Congress. The real reason was less sinister but equally damaging — Robinhood's clearinghouse (DTCC) demanded $3 billion in additional collateral due to the extreme volatility, and Robinhood didn't have it.

They had to raise $3.4 billion in emergency funding over a weekend. The company that built its brand on democratizing finance had restricted the most democratic stock trade in history.

The payment for order flow controversy never goes away. Critics argue that PFOF creates a conflict of interest — Robinhood profits by routing user trades to market makers rather than getting users the best possible price.

The SEC has considered banning PFOF entirely. If that happens, Robinhood loses its largest revenue source.

Post-IPO performance was brutal. Robinhood went public in July 2021 at $38 per share.

The stock briefly hit $70 on meme stock momentum, then cratered to under $8 by mid-2022 — a 90% decline. The company laid off 9% of staff in April 2022 and another 23% that August.

GitPod

GitHub Codespaces, backed by Microsoft and GitHub's enormous distribution, was a direct competitor, and AWS stopped taking new Cloud9 customers in 2024, a sign of how tough the cloud IDE market was. Convincing developers to give up their carefully configured laptops proved hard.

Then AI coding tools threatened to make the whole category a feature. GitPod's answer was to reinvent itself as Ona, an AI agent platform, and ultimately to sell to OpenAI in 2026 rather than compete alone.

Robinhood

Robinhood is a stock, options, and crypto trading app. The core product lets you buy and sell stocks, ETFs, and options with zero commissions.

Robinhood Crypto adds trading for Bitcoin, Ethereum, and other cryptocurrencies. Robinhood Gold is the premium tier — higher interest on cash, larger instant deposits, and Morningstar research reports.

Robinhood Cash Card is a debit card that earns cashback and rounds up purchases to invest spare change. Robinhood Retirement offers IRA accounts with a 1% match on contributions.

Robinhood Legend is their new desktop trading platform aimed at active traders.

GitPod

Before 2025: cloud development environments, instant pre-configured workspaces defined in a .gitpod.yml file, with prebuilds and support for VS Code and JetBrains, plus a self-hosted enterprise option. As Ona (since September 2025): a platform for running software engineering AI agents in secure, sandboxed cloud environments, with VS Code in the browser and access from phone, tablet or laptop.

Since August 2026 the technology is part of OpenAI's Codex team.

Robinhood

Sequoia Capital, Ribbit Capital, NEA, Index Ventures, Andreessen Horowitz, DST Global, D1 Capital

GitPod

Speedinvest led the $3 million seed in October 2020, with Crane Venture Partners and Vertex Ventures US. General Catalyst led a $13 million round in April 2021.

GitHub founder Tom Preston-Werner led the $25 million Series A in November 2022. Total funding was about $41 million.