Uber

Anduril

Uber

Uber is a marketplace that connects riders with drivers. You request a ride through the app, the nearest driver accepts, picks you up, drops you off, and Uber takes a cut — typically 25-30% of the fare.

The driver keeps the rest. Uber doesn't own any cars.

They don't employ any drivers. They built a company worth well north of $150 billion by being the middleman with a really good app.

The model expanded into Uber Eats (food delivery, same concept — restaurants cook, drivers deliver, Uber takes a cut), Uber Freight (connecting truckers with shippers), and advertising. The advertising business is quietly enormous — Uber has data on where millions of people go every day, and brands will pay handsomely for that.

Anduril

Anduril flips the traditional defense business model. Instead of cost-plus contracts where the government pays for development, Anduril invests its own capital in R&D and sells finished products.

This means they own the intellectual property and can sell the same platform to multiple customers — the US military, allied nations, and potentially commercial clients.

Revenue comes from hardware sales (drones, autonomous vehicles, sensor towers), software licensing (the Lattice operating system), and service contracts for deployment and maintenance. The company has won contracts with the Department of Defense, Department of Homeland Security, US Special Operations Command, and allied militaries including the UK and Australia.

The venture-funded approach lets them move at startup speed. While Lockheed might take 7 years to develop a new system, Anduril can prototype in months and iterate based on field feedback.

The trade-off is massive upfront investment — they have raised more than $11 billion in venture capital to fund this approach.

Uber

The idea started in Paris in December 2008. Travis Kalanick and Garrett Camp were at the LeWeb tech conference and couldn't find a cab.

Camp had been obsessing over the idea of summoning a car with your phone. He bought the domain UberCab.com, built a prototype, and recruited Kalanick to help run it.

The first version launched in San Francisco in 2010 as a black car service — not the cheap rideshare everyone knows today. You'd tap a button, a Lincoln Town Car would show up, and it cost about 1.5x a regular taxi.

Ryan Graves answered a tweet from Kalanick looking for an "entrepreneurial product manager" and became employee number one. He ran operations while Kalanick was still finishing up another startup.

Graves would later become CEO briefly before handing the reins to Kalanick. The app launched with just a handful of cars in San Francisco.

It worked so well that riders couldn't shut up about it.

The real inflection point came in 2012 when they launched UberX — regular people driving their own cars at prices cheaper than taxis. That one decision turned Uber from a luxury black car service into a verb.

Within two years, UberX was available in hundreds of cities and the word "Uber" had entered the dictionary.

Anduril

Palmer Luckey was already famous — and controversial — before Anduril. He founded Oculus VR at 18, sold it to Facebook for $2 billion at 21, and then was fired in 2017 after a political donation scandal.

He was 24 years old, already worth hundreds of millions, and suddenly had nothing to do.

Luckey teamed up with Trae Stephens, a Founders Fund partner who had previously worked at Palantir and as a member of the Trump transition team's Department of Defense group. They saw the same problem from different angles: the US military was spending billions on outdated technology from legacy contractors (Lockheed, Raytheon, Boeing) while China was rapidly modernizing.

The Pentagon's procurement process was broken — it took 10-15 years and billions of dollars to develop and deploy new weapons systems.

Anduril was founded in mid-2017 with a radical approach: build the technology first with venture capital, then sell finished products to the government. Traditional defense contractors get cost-plus contracts — they bill the government for development costs plus a margin, which incentivizes slow development and cost overruns.

Anduril said: we'll fund our own R&D, build the product, and sell it off the shelf. If it doesn't work, we eat the cost.

The name comes from the reforged sword of Aragorn in Tolkien's Lord of the Rings — a weapon that was broken and made new.

Uber

Uber's early growth strategy was beautifully ruthless. They'd roll into a new city, launch without asking permission, and deal with the regulatory fallout later.

Kalanick's stated version, which became known as Travis's Law, was that the product was so much better than a taxi that riders would defend its right to exist. In practice it meant launching first and arguing later.

The playbook was simple: launch in a new city, give massive discounts to riders (sometimes completely free rides), pay drivers signing bonuses and guaranteed hourly rates, and flood the zone until the city was hooked. Then slowly raise prices and cut driver incentives once the market was locked.

They burned billions doing this but it worked — by 2016 Uber was in 500+ cities across 70 countries.

They also weaponized word of mouth with referral codes. Every rider could give free rides to friends.

Every new driver got a bonus for signing up. The viral loop was insane.

At peak growth, Uber was adding a new city every day.

Anduril

Anduril's growth strategy is classic disruption — enter at the low end of the market with cheaper, faster products and expand upward. They started with border security (relatively low-stakes) and moved into counter-drone systems (active combat relevant), then into autonomous vehicles and munitions (core defense).

International sales are a major growth vector. Anduril has contracts with the UK Ministry of Defence, the Australian Defence Force, and other Five Eyes allies.

The AUKUS defense pact between the US, UK, and Australia specifically calls for technology sharing in areas where Anduril specializes.

The Ukraine war was an inflection point. It demonstrated that small, cheap, autonomous drones could be decisive in modern warfare — exactly the kind of systems Anduril builds.

Suddenly, every military in the world wanted what Anduril was selling, and wanted it fast. The order book has grown into the billions and the company has raised at valuations no defence startup had ever reached.

Uber

Where do you even start? Uber might have faced more simultaneous existential crises than any company in history.

Regulatory wars. Taxi unions, city governments, and entire countries tried to shut Uber down.

London revoked their license. France arrested two executives.

Uber was banned, unbanned, re-banned, and sued in dozens of jurisdictions simultaneously.

The toxic culture. In 2017, former engineer Susan Fowler published a blog post describing rampant sexual harassment, discrimination, and HR cover-ups at Uber.

It went nuclear. Investigation after investigation followed.

Board members resigned. Executives were fired.

Travis Kalanick's ouster. After the culture scandals, a leaked video of him berating an Uber driver, and a federal investigation into stolen trade secrets from Google's self-driving car unit Waymo, the board forced Kalanick to resign as CEO in June 2017.

Dara Khosrowshahi came in from Expedia to clean things up.

The cash burn was legendary. Uber lost $8.5 billion in 2019 alone.

They subsidized rides so heavily that riders were paying less than the actual cost of the trip. The company did not turn its first operating profit until the second quarter of 2023 — fourteen years after it was founded.

Anduril

The ethical debate around autonomous weapons is constant and unavoidable. Anduril builds systems that can identify and engage targets with varying degrees of human oversight.

Critics argue this is a step toward fully autonomous killing machines. Anduril maintains that a human is always "in the loop" for lethal decisions, but the line between "in the loop" and "on the loop" (supervising but not directly controlling) is blurry.

Recruiting is both an advantage and a challenge. Anduril pays Silicon Valley salaries and offers startup equity, which attracts top engineers who might never consider working for Raytheon.

But some engineers refuse to work on weapons systems on principle. Google famously dropped Project Maven (a Pentagon AI contract) after employee protests.

Anduril leans into the controversy — they explicitly look for people who are comfortable building defense technology.

Scaling manufacturing is the next hurdle. Software companies scale effortlessly.

Hardware companies that build drones, missiles, and autonomous vehicles need factories, supply chains, and quality control at defense-grade standards. Anduril is building a massive manufacturing facility to produce thousands of autonomous systems, but transitioning from prototype to mass production is where many defense startups fail.

Uber

Uber Rides is the core product — get from A to B in someone else's car. UberX is the standard option, Uber Black is the premium black car tier, UberXL fits bigger groups, and Uber Reserve lets you schedule rides in advance.

Uber Eats is the food delivery arm and competes directly with DoorDash and Grubhub. Uber Freight is the logistics play — basically Uber for semi-trucks, connecting carriers with shippers.

Uber for Business lets companies manage employee rides and meals. Uber now also offers package delivery, grocery delivery, and even boat rides in some cities.

Anduril

Lattice — an AI-powered operating system that fuses sensor data from multiple sources into a single real-time picture of the battlefield. Think of it as the central nervous system that connects all of Anduril's hardware.

Ghost — a family of small autonomous aircraft (drones) designed for surveillance, electronic warfare, and strike missions. Ranging from handheld to medium-altitude.

Anvil — an autonomous counter-drone system that physically intercepts enemy drones by ramming into them mid-air. Yes, a kamikaze drone that kills other drones.

Sentry Tower — autonomous surveillance towers originally deployed on the US-Mexico border for border security, using AI to detect and classify objects and people. Altius — a family of tube-launched autonomous munitions that can loiter over an area and strike targets with precision.

Uber

Benchmark Capital, First Round Capital, Menlo Ventures, Jeff Bezos, Goldman Sachs, Google Ventures, Saudi Arabia's Public Investment Fund, SoftBank, Toyota, PayPal co-founder Peter Thiel, Tencent

Anduril

Andreessen Horowitz has been the most prominent backer, leading multiple rounds. Founders Fund (Peter Thiel's firm) invested early — Trae Stephens was a Founders Fund partner before co-founding Anduril.

General Catalyst, Valor Equity Partners, and 8VC (Joe Lonsdale, another Palantir co-founder) also invested. The Series F in 2024 valued the company at $14 billion, and successive rounds took it to $30.5 billion in 2025 and past $60 billion after that.

Fidelity, T. Rowe Price, and Sands Capital participated in later rounds.