USAIN BOLT
The fastest human in history — 9.58 seconds in the 100m — turned entrepreneur with investments in electric scooters, restaurants, and sports tech.
Usain Bolt ran 100 meters in 9.58 seconds, won 8 Olympic gold medals, and then lost $12.7 million to a Jamaican investment firm that turned out to be running a Ponzi-like scheme. The fastest man alive could not outrun financial fraud. He has since rebuilt through endorsements, a restaurant chain, and investments in electric mobility — because apparently even the world's fastest human needs a side hustle.
Net Worth
$90 million
Nationality
Jamaican
Time Horizon
Medium-Term
Risk Appetite
4 / 10
CAREER & BACKGROUND
Born in 1986 in Sherwood Content, a small town in Trelawny Parish, Jamaica. Started running competitively at age 14.
By 2008, he was the fastest human alive. At the 2008 Beijing Olympics, he won gold in the 100m, 200m, and 4x100m relay — setting world records in all three.
He broke his own 100m world record at the 2009 World Championships in Berlin with 9.58 seconds — a record that still stands. Won gold in the same three events at the 2012 London Olympics and the 2016 Rio Olympics (later stripped of one relay gold due to a teammate's doping violation).
Total: 8 Olympic golds and 11 World Championship golds. Retired in 2017.
Post-retirement, Bolt invested in Bolt Mobility (electric scooters — named after himself), opened Tracks & Records restaurants in Jamaica and London, and became a brand ambassador for Puma and other companies. In 2023, he revealed that $12.7 million had disappeared from his account at Stocks & Securities Limited, a Jamaican investment firm embroiled in a massive fraud scandal.
COMPANIES & ROLES
Brand ambassador for Puma (lifetime deal). Founder of Tracks & Records (restaurant chain).
Investor in Bolt Mobility (electric scooters). Various endorsement deals.
8 Olympic gold medals, 11 World Championship golds. 100m world record: 9.58s.
INVESTING STYLE & PHILOSOPHY
Conservative and brand-focused post-fraud. Before the SSL scandal, Bolt invested in ventures aligned with his personal brand — speed, movement, sports.
After losing $12.7 million, he has become much more cautious about where he puts his money.
THE PLAYBOOK
Risk Approach
Low now. After the investment fraud, Bolt's risk tolerance has dropped dramatically.
He focuses on endorsement income and businesses he can directly oversee.
Money Habits
Lives in Kingston, Jamaica. Known for his infectious personality and love of dancehall music and nightlife.
Despite the financial loss, still lives comfortably from Puma endorsement income and other deals. Plays in celebrity football matches and DJ sets for fun.
BIGGEST WIN
The 2008-2016 Olympic dominance. Eight gold medals across three consecutive Olympics in the sport's two premier events.
No sprinter in history has been this dominant for this long. His world record of 9.58 seconds has stood since 2009 and may stand for decades.
BIGGEST MISTAKE
The SSL fraud. Losing $12.7 million to a Jamaican investment firm running what appears to have been a Ponzi scheme was devastating.
Bolt has said he trusted the wrong people and did not do enough due diligence on where his money was invested.
FINANCIAL PHILOSOPHY
Protect what you earn. Bolt has publicly spoken about how the SSL fraud taught him that athletes need to understand where their money goes.
He now advocates for financial literacy among athletes.
FAMILY & PERSONAL LIFE
Has a long-term partner, Kasi Bennett, and three children — twins Thunder and Saint Leo, and daughter Olympia Lightning Bolt (yes, really). From Trelawny Parish, Jamaica.
Deeply connected to Jamaican culture and community.
EDUCATION
No university degree. Dedicated his entire youth to athletics.
Self-educated in business through experience and advisors.
BOOKS & RESOURCES
I Am Bolt — his own documentary about his career and personality.
The Nike story that resonates with any athlete who has built a brand
The All Blacks leadership book about sustained excellence
As an Amazon Associate, Netfigo earns from qualifying purchases. Book links above may be affiliate links.
QUOTES (5)
I ran 9.58 seconds and it made me millions. Then I trusted the wrong people with those millions. Speed doesn't help with financial fraud.
Eight gold medals across three Olympics. That kind of dominance teaches you that preparation is everything — in sports and in business.
I named my daughter Olympia Lightning Bolt. When you're the fastest man alive, you earn the right to name your kids whatever you want.
Athletes need financial education, not just financial advisors. The difference can be $12.7 million.
My world record has stood since 2009. Some things are built to last. I want my businesses to be the same.
NETFIGO SCORE
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