TIM BROWN

TIME Magazine called them the world's most comfortable shoes. We didn't pay for that. We earned it.

Sustainability shouldn't be a luxury. It should be the default.

We measure our carbon footprint on every product and print it on the label. Total transparency.

A $4 billion valuation and a 97% stock crash. That's the DTC rollercoaster.

Wool and eucalyptus make better shoes than plastic. Nature already solved the material science problem.

Every major shoe brand now has a sustainability line. We started that conversation. That matters even if the stock doesn't reflect it.