SPENSER SKATES

Our voice app failed. But the analytics tools we built to understand why it failed became a billion-dollar company.

Google Analytics tells you what happened. Amplitude tells you why.

Every click, scroll, and decision a user makes tells a story. Amplitude reads that story.

The companies that win are the ones that understand their users best. We make that understanding possible.

Product analytics is still early. Most companies make product decisions based on gut feel, not data.

Competing with free is hard. But serious teams need serious analytics. Google Analytics is a toy for what we do.