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ASWATH DAMODARAN

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A valuation without a story is just a spreadsheet. A story without numbers is just a fantasy.

The hardest part of valuation is not the math. It's confronting your own biases about the company.

If you can't value something, you can't invest in it rationally. You can only speculate on it.

I post all my valuations online for free because education should be accessible to everyone, not just people who can afford business school.

The biggest mistake investors make is confusing pricing with valuation. They are fundamentally different activities.

Being wrong is not the problem. Being wrong and not knowing why is the problem.