Nubank proved Brazilians would trust a digital bank. We didn't need to prove that again. We needed to prove they'd trust one with investment products too.
Brazil has five banks controlling 80% of the market. That's not competition. That's a cartel with better branding. We built C6 to break that.
I spent 20 years at BTG Pactual. I knew exactly how banks worked, how they priced, and where they overcharged. That knowledge became C6's blueprint.
We went from zero to 20 million customers in three years. In Brazil, that's not just growth — that's a referendum on how badly people wanted an alternative.
JP Morgan bought 40% of us. An American bank investing in a Brazilian digital bank to learn how digital banking works. Think about that for a second.
The old banks charge you to exist. Monthly fees, transfer fees, paper statement fees. We charge zero. And we still make money. That tells you how much they were overcharging.