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My first company was the Million Dollar Homepage. I sold pixels on a webpage for a dollar each. It worked. Calm is slightly more sophisticated.
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Headspace had a monk. We had a rainstorm. Turns out people just want to fall asleep. That insight was worth a billion dollars.
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We almost ran out of money in 2015. Nobody wanted to fund a meditation app. Then the world had a collective anxiety attack and suddenly everyone wanted in.
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We got Matthew McConaughey to read bedtime stories. LeBron James to talk about mental fitness. Harry Styles to narrate sleep music. Content is the moat.
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Mental health is not a feature. It's not a tab in a fitness app. It deserves its own company, its own brand, its own category. That's what Calm is.