CONTENT

Content is king, but distribution is queen. And she wears the pants.

Give away everything you know for free. Then sell the implementation.

Post on LinkedIn every single day. Share value. Build your audience. My personal brand built a $100M company with zero ad spend.

We spend a fraction of what Coke spends on marketing and get more engagement per dollar because our content is actually entertaining. Nobody shares a Dasani ad. People share our stuff because it makes them laugh.

We got Matthew McConaughey to read bedtime stories. LeBron James to talk about mental fitness. Harry Styles to narrate sleep music. Content is the moat.

We had Spielberg, Guillermo del Toro, Chrissy Teigen, and Liam Hemsworth. The content was expensive and the content was good. People just didn't want to pay for content they could only watch on their phones.

We have never had someone say no to teaching a MasterClass. When you tell Serena Williams that her legacy will live on this platform forever, the answer is always yes.

Every piece of content will eventually have a voice. Audiobooks, articles, apps — everything will speak.

Content is our real product. The hardware is how you access it.

Live streaming creates a connection between creator and audience that recorded content never can.

The algorithm doesn't care about your feelings. It cares about watch time.

Make 100 videos and get better every single time. If you quit before 100, you weren't serious.

Every dollar spent on content is an investment, not an expense.

AI is going to transform how every company manages their content. Box is going to be at the center of that transformation.

We film workouts on real water. The Charles River. The Miami coast. The Thames. When you row with Hydrow, you're somewhere beautiful, not staring at a garage wall.

Content is king, but distribution is the kingdom.

We are not in the business of creating content for content's sake. We are in the business of creating content that people love and that sustains a business.

NBCU is not just about content. It is about content, parks, film, news, and sports — all working together. The whole is greater than the sum of its parts.

I have always believed in the power of great content. And I believe that the brands we have at Paramount — CBS, MTV, Nickelodeon, BET, Showtime — are among the most powerful in the world.

There has never been a more exciting time to be in the business of storytelling. The audience has never been larger, or more global.

Content is king.