I was rejected by over 100 investors. One literally fell asleep during my pitch. You just keep going. The hundred-and-first meeting is the one that changes everything.
The future of design is empowering everyone to design. Not making designers more powerful — making everyone a designer.
We started by making yearbooks in Perth, Australia. Not exactly the typical Silicon Valley origin story. But the lesson was the same — make complex things simple and people will love you for it.
Being from Australia was actually an advantage. We couldn't just rely on the Silicon Valley network. We had to build a product so good that people found us organically.
Our free tier isn't a marketing gimmick. It's a belief that everyone deserves access to good design tools regardless of budget.
We want to be one of the most valuable companies in the world and also one of the most generous. Those shouldn't be contradictions.