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Heineken is not just a brand. It is a family story that stretches back over 150 years, and our responsibility is to ensure it continues.
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Independence is the foundation of everything we do at Heineken. Once you lose it, you cannot buy it back.
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My father believed in the people of Heineken as much as he believed in the beer. That is the legacy we are working to honour.
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Growth means nothing if it costs you the thing that made you great in the first place.
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We are proud to be a family company. That is a strength, not a limitation.