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We cannot just stop emitting carbon. We need to actively remove what is already up there. That is not optional — it is physics.
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People say direct air capture is too expensive. You know what is more expensive? Losing coastal cities to rising sea levels.
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We turn CO2 into stone. Literally. We inject it underground in Iceland and it mineralizes into rock within two years. Permanent removal, not temporary storage.
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When we started in 2009, people thought we were crazy. Now Microsoft, Stripe, and Shopify are our customers. The world caught up.
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Our plant in Iceland runs on geothermal energy. We use clean energy to clean the air. That is how it should work everywhere.