CONOR MCGREGOR

I am cocky in prediction. I am confident in preparation.

I was on welfare at 22 and told everyone I'd be a millionaire. They laughed. I delivered.

Proper Twelve isn't just a whiskey. It's Irish pride in a bottle.

I put $27 million of my own money into that whiskey. If you won't bet on yourself, why should anyone else?

There's no talent here. This is hard work. This is an obsession.

$600 million for a whiskey brand. Not bad for a plumber from Dublin.