BOM KIM

I dropped out of Harvard Business School to start a company in South Korea. My professors thought I was throwing away my career. I was just picking a different one.

Amazon delivers in two days and Americans think it's magic. We deliver in hours. In Korea, two-day delivery would be considered slow.

We lost money for ten years straight. A billion dollars in cumulative losses. But we were building logistics infrastructure that nobody else had. You can't copy that overnight.

SoftBank put in $3 billion. Everyone said Masa Son was crazy. Then we went public at $84 billion and suddenly he looked like a genius again. That's how Masa works.

We own our trucks. We own our warehouses. We employ our own drivers. Everyone told us to use third-party logistics. We said no. Control the experience or don't bother.

Korea has 52 million people in a country the size of Indiana. Dense population, fast internet, high expectations. It's the perfect test market for e-commerce. If it works here, it works anywhere.