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CRISTINA-JUNQUEIRA

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Brazilian banks charged outrageous fees because they could. We proved they didn't have to.

We built the largest digital bank in the world from an apartment in São Paulo. Nobody gave us permission. We just did it.

Being a female founder in Latin America means being told no by people who have never heard the word applied to themselves.

100 million customers. More than most countries have citizens. That's what happens when you make banking actually work for people.

I left Itaú to start Nubank because I saw from the inside how broken the system was. The best disruption comes from people who understand the incumbents.