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I left Itaú to start Nubank because I saw from the inside how broken the system was. The best disruption comes from people who understand the incumbents.
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Brazilian banks charged outrageous fees because they could. We proved they didn't have to.
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We built the largest digital bank in the world from an apartment in São Paulo. Nobody gave us permission. We just did it.
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Being a female founder in Latin America means being told no by people who have never heard the word applied to themselves.