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Increase the tempo. Increase the standards. Narrow the focus. That's how you turn a company around.
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Most companies don't have a strategy problem. They have an execution problem. They know what to do. They just don't do it fast enough.
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I fire the bottom 10% every year. It sounds harsh. But the people who stay become extraordinary.
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Consensus is the enemy of speed. If everyone agrees, you're probably not moving fast enough.
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I've done this three times now. Data Domain, ServiceNow, Snowflake. The playbook is the same: great technology, mediocre execution. Fix the execution.