Therapists didn't go to school for seven years to spend half their time on hold with insurance companies. We handle that so they can do what they actually trained for.

missiontherapistsJake Cooper, TechCrunch interview, 2023

The mental health crisis isn't a supply problem. There are enough therapists. It's an infrastructure problem. The plumbing between therapists and insurance is broken.

mental-healthinfrastructureJake Cooper, Sequoia Capital podcast, 2022

Cash-pay therapy is a luxury product disguised as healthcare. If your solution only works for people who can afford $200 a week, you haven't solved anything.

accessibilityinsuranceJake Cooper, Healthcare Innovation Summit, 2023

We credential therapists in weeks. The old way took six to twelve months. That's not innovation — that's just doing the obvious thing that no one bothered to fix.

credentialingefficiencyJake Cooper, Forbes interview, 2023

Every therapist we onboard means hundreds of patients who can now see someone in-network. The leverage on the supply side is enormous.

marketplacegrowthJake Cooper, Marketplace conference, 2023

We're not a therapy company. We're a business infrastructure company for therapists. The distinction matters because we're not competing with therapists — we're serving them.

business-modelidentityJake Cooper, company blog, 2024
Grow Therapy Quotes | Netfigo