We credential therapists in weeks. The old way took six to twelve months. That's not innovation — that's just doing the obvious thing that no one bothered to fix.

credentialingefficiencyJake Cooper, Forbes interview, 2023

We're not a therapy company. We're a business infrastructure company for therapists. The distinction matters because we're not competing with therapists — we're serving them.

business-modelidentityJake Cooper, company blog, 2024

Therapists didn't go to school for seven years to spend half their time on hold with insurance companies. We handle that so they can do what they actually trained for.

healthcaremissionJake Cooper, TechCrunch interview, 2023

The mental health crisis isn't a supply problem. There are enough therapists. It's an infrastructure problem. The plumbing between therapists and insurance is broken.

healthcareinfrastructureJake Cooper, Sequoia Capital podcast, 2022

Cash-pay therapy is a luxury product disguised as healthcare. If your solution only works for people who can afford $200 a week, you haven't solved anything.

accessibilityhealthcareJake Cooper, Healthcare Innovation Summit, 2023

Every therapist we onboard means hundreds of patients who can now see someone in-network. The leverage on the supply side is enormous.

growthimpactJake Cooper, Marketplace conference, 2023