I started Oakley with $300. That's it. Three hundred dollars.

entrepreneurshipoakleyInterview, 2005

We're going to make the best camera in the world. I don't care if anyone believes that today.

productred-cameraRED user forum post, 2006

The Sunglass Hut thing was a declaration of war. We fought back.

business-strategycompetitionInterview, 2007

If you want to change an industry, you can't ask permission.

disruptionentrepreneurshipRED user forum, 2008

I am not interested in doing what has already been done.

innovationphilosophyRED Digital Cinema interview, 2010