JITSE-GROEN

I built Takeaway.com as a student project in 2000. Online food ordering before smartphones, before Uber, before everything.

Paying $7.3 billion for Grubhub at the pandemic peak was the most expensive lesson of my career.

In food delivery, scale wins. But only if you don't overpay for it.

I spent 24 years building one company. Most founders move on after five. I still believe in the mission.

The Netherlands is a small market. But building there first taught me discipline that American startups never learn.