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My father built the business. My job is to make sure my grandchildren can still be proud of it.
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Never discount. Never mass-produce. Never chase volume. Luxury is scarcity. The moment you forget that, the brand dies.
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I worry about inequality. If the world becomes too unequal, people don't buy Cartier. They burn things.
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In South Africa, we know that empires can fall overnight. That makes you humble about permanence.
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A Cartier bracelet bought in 1970 is worth more today than most stocks. That's the power of luxury.