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The pink mustache was ridiculous. That was the point. It made people smile. In a world of black cars and corporate apps, we chose fun.
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I studied hotel administration at Cornell. Running Lyft is essentially hospitality at scale — making millions of rides feel personal.
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Being number two teaches you things being number one never will. Resourcefulness, creativity, and the value of every single customer.
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We wrote our senior thesis about car-sharing in 2006. Investors told us nobody would get in a stranger's car. Twelve billion rides later, they were wrong.
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I started my career at Lehman Brothers right before the financial crisis. Nothing at Lyft was ever as scary as that September.