CARLOS GARCIA OTTATI

Buying a used car in Mexico was terrifying. No history, no warranty, frequent fraud. We fixed that.

We became the most valuable startup in Latin American history. Then we learned that valuations aren't profits.

The used car market in Latin America is massive and completely unstructured. Structure creates value.

We pulled back from some markets to focus on profitability. Discipline over growth. Hard lesson learned.

A 7-day return policy on used cars was unheard of in Latin America. Trust is our competitive advantage.

Financial services — car loans, insurance, warranties — have higher margins than car sales. That's where the business really works.