I was the last guy out of the locker room every day — not because I was the worst player, but because I was solving the cotton problem.

entrepreneurshipproductUnder Armour company history interview, 2008

We protect this house.

brandcompetitionUnder Armour internal rallying cry / marketing campaign, 2003

The idea that you have to fail to learn is overrated. You can also learn by succeeding — and then watching what breaks.

failuregrowthWharton School interview, 2016

We built this brand from Baltimore. That is not a detail — that is the entire point.

baltimorebrandBaltimore Business Journal interview, 2017

Speed is everything in business. If you're not moving fast, someone else is.

business-strategycompetitionForbes interview, 2014