The consumer is the boss. If you start there, you'll end up somewhere interesting.
Brand is not a soft concept. It's a financial asset that shows up in your acquisition costs and your margins if you build it right.
We were investing in consumer at a time when a lot of people thought consumer was a bad word in venture. That was fine with us.
The best founders I back have a personal connection to the problem they're solving. They built the thing because they wanted it and couldn't find it anywhere.
Direct-to-consumer isn't a channel strategy. It's a relationship strategy. The channel is just where the relationship starts.
The window of opportunity in consumer investing is usually when the category looks broken to everyone else. That's when the new model can get traction.