Alibaba invested $4.5 billion because Southeast Asia is the next China for e-commerce.

Shopee overtook us. We're not making excuses — we're making changes.

600 million people across six countries. Six languages, six currencies, six regulatory systems. That's the challenge.

Rocket Internet built the shell. Alibaba built the engine. Now we need to win the race.

LazMall is our answer to trust. Verified brands, guaranteed authentic. That's how you beat Shopee.

Livestream commerce works in China. We're bringing it to Southeast Asia.