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Alibaba invested $4.5 billion because Southeast Asia is the next China for e-commerce.

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Shopee overtook us. We're not making excuses — we're making changes.

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600 million people across six countries. Six languages, six currencies, six regulatory systems. That's the challenge.

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Rocket Internet built the shell. Alibaba built the engine. Now we need to win the race.

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LazMall is our answer to trust. Verified brands, guaranteed authentic. That's how you beat Shopee.

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Livestream commerce works in China. We're bringing it to Southeast Asia.