The best meeting is the one that never happens. Record a 3-minute Loom instead. You get your point across, they watch it when it suits them, and nobody had to block 30 minutes on a calendar.
Every Loom you send is a marketing impression. The viewer sees the product, thinks "I could use this," and signs up. We grew to 25 million users without a Super Bowl ad because the product markets itself.
We pivoted from user testing to video messaging. The pivot felt terrifying at the time. It turned out to be a $975 million decision.
COVID sent 25 million people to work from home overnight. Every single one of them needed a way to explain things without scheduling a Zoom call. We were already there with a polished product while everyone else was scrambling.
Atlassian bought us because every Jira ticket, every Confluence page, and every Trello card could be better with a 2-minute video attached to it. We are not replacing their products — we are making them better.
The hardest part of building Loom was not the recording technology. It was convincing people that sending a video was not weird. In 2016, recording yourself talking to your laptop felt awkward. Now it feels natural.