PRODUCT-LED

Every creator who tells their audience about Patreon is doing our marketing for free. The product sells itself through the people who use it.

We have a bottom-up adoption model. One researcher on a team starts using W&B, shows their teammates the dashboards, and suddenly the whole lab is on it. We do not need a sales team for that.

Every Miro board is a marketing event. One person creates a board, invites 10 colleagues, and all 10 see the product for the first time. We went from 5 million users to 60 million in three years without a Super Bowl ad.

Every Loom you send is a marketing impression. The viewer sees the product, thinks "I could use this," and signs up. We grew to 25 million users without a Super Bowl ad because the product markets itself.

We have no sales team. The product is the sales team.

30 million developers use Postman. That happened with almost zero marketing spend. The product was the marketing.

We spent zero dollars on traditional advertising and built a $200 million brand. The product was the marketing.