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The data is the answer. If you don't have data, you have opinions. I prefer data.
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I tested 41 shades of blue. People thought I was crazy. We saw a measurable improvement in engagement.
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You can't have everything you want, but you can have the things that really matter to you.
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I always did something I was a little not ready to do. That's how you grow.
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Find something you're passionate about and stay tremendously interested in it.