We built the product for 8 years before anyone cared. Then COVID happened and suddenly every company on Earth needed a digital whiteboard. We were ready. Most of our competitors were not.
We started in Perm, Russia. Not Moscow. Not St. Petersburg. Perm — a city in the Ural Mountains that most investors have never heard of. Location did not matter. The product mattered.
Every Miro board is a marketing event. One person creates a board, invites 10 colleagues, and all 10 see the product for the first time. We went from 5 million users to 60 million in three years without a Super Bowl ad.
The whiteboard is the most democratic tool in any office. Anyone can grab a marker. Anyone can add a sticky note. We made that digital, infinite, and available to everyone regardless of where they sit.
FigJam, Microsoft Whiteboard, Apple Freeform — everyone launched a whiteboard tool after we proved the market existed. We have been building for 12 years. They have been building for 2. That gap shows in the product.
The war in Ukraine forced us to relocate our Russian engineering team. It was the hardest thing we have ever done as a company. But the team came together and we did not miss a single product deadline.