THIRUKUMARAN NAGARAJAN

India wastes 40% of its fresh produce between farm and table. That's not a supply chain. That's a supply tragedy.

A tomato that costs the farmer 5 rupees sells to the restaurant at 40 rupees. Five middlemen take their cut. We cut four of them out.

We move 1,400 tons of produce every day. Farm to table in under 12 hours. No middlemen. Just cold trucks and software.

I failed at consumer delivery first. DoorDash for groceries in India doesn't work when order values are $3. B2B was the pivot that saved us.

Flipkart invested because Walmart wants to own India's fresh food supply chain. Instead of building from scratch, they invested in what already works.