I walked into a Brazilian bank, waited two hours, and was treated like I was bothering them. That day I decided to build a bank that actually likes its customers.
In Brazil, the five biggest banks controlled everything. They didn't compete with each other because they didn't have to. We gave 200 million people a reason to leave.
We have 100 million customers. That's more than the population of most countries. And we're just getting started.
The best marketing in the world is a product so good that your customers do the marketing for you.
Warren Buffett invested in us because he understood one simple thing — when you treat customers well in a market where nobody else does, you win.
Our cost to serve a customer is 85% lower than a traditional bank. When your competitor has 4,000 branches and you have zero, the math is on your side.