Cold-pressed means we kill the bad stuff without killing the good stuff. Heat processing is cheap and easy but it turns fresh food into something that tastes like cardboard and lasts forever. Real food shouldn't last forever.
I read the back of a baby food pouch and couldn't pronounce half the ingredients. Then I looked at the expiration date — two years out. That's when I knew we could do better.
I'm not a celebrity endorser. I'm a mom who was frustrated with what was available for my kids, and I put my time and money behind a solution. There's a difference.
At Annie's we proved that organic could go mainstream. At Once Upon a Farm we're proving that fresh can go mainstream. Same playbook, higher degree of difficulty.
Parents will do anything for their kids. Including pay $3 for a pouch of organic mangoes instead of $1.29 for whatever Gerber puts in theirs. The premium isn't the obstacle — the awareness is.
The refrigerated aisle is our moat. Building a cold supply chain is expensive and hard. That's exactly why our biggest competitors haven't followed us there.