PETER LYNCH

Know what you own, and know why you own it.

Behind every stock is a company. Find out what it's doing.

The real key to making money in stocks is not to get scared out of them.

Go for a business that any idiot can run — because sooner or later, any idiot probably is going to run it.

In this business, if you're good, you're right six times out of ten. You're never going to be right nine times out of ten.

Investing without research is like playing stud poker and never looking at the cards.