We started in 1998 making loyalty cards for petroleum companies. Loyalty cards. Then we pivoted to payment terminals. Then to merchant commerce. Every decade, we reinvent ourselves.
We're in 500,000 merchant locations across India and Southeast Asia. Half a million stores processing payments through our terminals. That physical footprint took 20 years to build. Good luck replicating it.
Sequoia, PayPal, and Mastercard all invested in us. When your investors are the biggest names in payments, it tells the market you're building real infrastructure, not a gimmick.
EMI on credit cards at the point of sale — buy now, pay later before it had a name. We were doing that in India in 2012. Affirm and Klarna made it trendy. We made it work first.
Online payments get all the attention. But 70% of Indian commerce still happens offline. In stores. At counters. That's our market. The biggest market nobody in Silicon Valley talks about.
We filed for an IPO. A fintech company from India, founded in 1998, going public after 25 years. Not every startup story is a two-year blitz. Some take a quarter century.