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We sell the reduction of information overload, the relief from stress, and the ability to work more effectively.

productproductivity— Stewart Butterfield, First Round Review
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We don't sell saddles here. We sell the experience of riding.

marketingproduct— Stewart Butterfield, internal memo
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I failed at making video games twice. Both times, something better came out of it.

failurepivot— Stewart Butterfield, interview
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Every piece of software we build is an opinion about how people should work.

designphilosophy— Stewart Butterfield, interview
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Life is too short to work at a company that makes something nobody cares about.

entrepreneurshipmotivation— Stewart Butterfield, interview
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The best way to sell anything is to solve someone's problem. And the biggest problem in offices is that email is terrible.

emailproduct— Stewart Butterfield, conference talk