We sell the reduction of information overload, the relief from stress, and the ability to work more effectively.

productproductivityStewart Butterfield, First Round Review

We don't sell saddles here. We sell the experience of riding.

marketingproductStewart Butterfield, internal memo

I failed at making video games twice. Both times, something better came out of it.

failurepivotStewart Butterfield, interview

Every piece of software we build is an opinion about how people should work.

designphilosophyStewart Butterfield, interview

Life is too short to work at a company that makes something nobody cares about.

entrepreneurshipmotivationStewart Butterfield, interview

The best way to sell anything is to solve someone's problem. And the biggest problem in offices is that email is terrible.

emailproductStewart Butterfield, conference talk