We started by refinancing student loans at Stanford. Literally. Alumni lent money to current students at better rates than the government. That peer-to-peer model was the original idea. Everything else came after.
I left Twitter as COO to run SoFi. People thought I was crazy. But SoFi had something Twitter didn't — a clear path to becoming a bank. An actual bank. With a charter and everything.
We got a national bank charter. Do you know how hard that is? The OCC doesn't just hand those out. We're one of the only fintechs in America that is actually a bank, not just pretending to be one.
Student loans, personal loans, mortgages, investing, banking, credit cards — all in one app. Every product we add makes the others cheaper to acquire customers for. That flywheel is why we'll win.
We bought a stadium. SoFi Stadium. The home of the LA Rams and Chargers. A fintech company that most Americans had never heard of now has its name on the most expensive stadium ever built. Brand awareness solved.