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We built Strava because we missed training together. It started as a way for two friends to share workouts across cities. Now 120 million people use it.
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Segments changed everything. The moment people realized their daily commute was a leaderboard, indoor trainers gathered dust.
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If it's not on Strava, it didn't happen. We didn't invent that phrase. Our users did. That's when we knew we had something beyond a fitness app.
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We have GPS data from 120 million people in 195 countries. Cities pay us to tell them where cyclists actually ride versus where they built the bike lanes.