One win, nine losses. That is the history of my career. The key is to make that one win so big that it pays for all nine losses and then some.

Uniqlo is not a fashion company. It is a technology company that happens to make clothes. Our fabrics are engineered, not designed.

Change or die. Those are the only two options in retail. If you are doing the same thing you did five years ago, you are already dead — you just don't know it yet.

Clothes should serve you. You should never serve your clothes. The moment you dress to impress, you've already lost. Dress to live.

I failed in London. I failed in some parts of America. I failed at running other brands. But I never failed at learning from failure. That's the only skill that matters.

Everyone at Fast Retailing must read Peter Drucker. If you don't understand management as a discipline, you have no right to manage anyone.