People said I could not replace Steve. They were right. I did not try to. I built something different.
The supply chain is not glamorous but it is the reason your iPhone arrives on time, works perfectly, and costs what it costs. Operations is the invisible moat.
Privacy is a fundamental human right. We will not build our business on selling your data, even if it costs us revenue.
Services revenue went from almost nothing to $85 billion a year. The best businesses create value not just at the point of sale but every day after.
I came out as gay because I wanted a kid in Alabama or Mississippi who was struggling with their identity to know that a Fortune 500 CEO was too.
Apple has bought back $600 billion of its own stock. That is not financial engineering. It is a statement that we believe in our future more than anyone else does.