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WILLIAM O'NEIL

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The first step in learning to pick big stock market winners is for you to examine leading big winners of the past to learn all the characteristics of the most successful stocks.

growth-stocksresearchHow to Make Money in Stocks, 1988

The whole secret to winning and losing in the stock market is to lose the least amount possible when you are not right.

disciplinelossesHow to Make Money in Stocks, 1988

What seems too high and risky to the majority generally goes higher and what seems low and cheap generally goes lower.

market-psychologymomentumHow to Make Money in Stocks, 1988

Do not buy cheap stocks. They are cheap for a reason.

growth-stocksstock-selectionHow to Make Money in Stocks, 1988

Investors cash in their good stocks to hold their losers. It is like cutting your flowers and watering your weeds.

behavioral-financeportfolio-managementHow to Make Money in Stocks, 1988

The whole market direction — whether we are in an uptrend or a downtrend — is the single most important variable to consider when deciding whether to buy stocks at all.

can-slimmarket-directionHow to Make Money in Stocks, 2009